Welcome to the PKB Communications Toolkit

This toolkit is to help our customers run effective local communication campaigns that drive awareness, registration, and usage of Patients Know Best (PKB).

As part of the deployment workstreams, this communications toolkit supports your efforts to make PKB visible across your organisation, partner networks, and patient communities.

This toolkit is for those leading communications in health and care settings to support PKB implementation and boost patient registration and use. Success also depends on clinical and executive leaders to build trust and drive engagement.

Collaboration Matters

PKB connects data across care settings, so regional campaigns work best when organisations collaborate. Joint efforts help maximise reach, improve cost-effectiveness, and ensure consistent messaging, especially with early leadership support.

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How to Use This Toolkit

Use this toolkit to plan initial and ongoing PKB engagement campaigns. It covers every stage from staff awareness and patient onboarding to post-registration support and can be adapted to suit local needs. It’s based on over 10 years of experience supporting PHR deployments.

For further support, email: communications@patientsknowbest.com

What's Included In This Toolkit

• The PKB story

• Delivery approach

• Stakeholder engagement

• Comms templates

• Key messages

• Evaluation

• Engaging the media

• Supporting the Green Agenda

• NHS App Comm Toolkit