Benefits of Increasing PKB Registrations
Hospitals can use various strategies to encourage patients to register for their Patients Know Best (PKB) record. Increased patient registration boosts efficiency, reduces costs, and enhances patient care.
Why Increasing Registrations
Boosting patient registrations for PKB delivers significant benefits across clinical, operational, and environmental areas.
Lower costs and improved efficiency
By moving to digital correspondence, organisations can drastically reduce:
Postage and printing costs
Paper usage
Administrative workload
This shift streamlines internal processes and enables faster, more efficient communication with patients.
Greater patient engagement
Registered patients have secure access to their health information, giving them more control over their care. Increased engagement leads to better-informed patients, higher satisfaction, and improved health outcomes.
Improvements operations
Higher PKB registration rates can:
Reduce missed appointments (DNAs) by up to 34%
Enable real-time updates
Support smoother communication between clinical teams and patients
Enhanced care coordination
PKB bring all of a patient's data into one accessible place, improving the management of:
Chronic and long term conditions
Perioperative pathways
Shared care across primary and secondary settings
Supports coordinated and proactive care planning
Drive NHSE digital initiatives
Increased patient registrations amplify the impact of key NHS England programs by ensuring patients are digitally connected with their data and teams, including:
Waiting list validation
Pre-operative assessments
Patient Initiated Follow-Up (PIFU)
Support NHS sustainability goals
Registering patients with PKB contributes to NHSE’s ambition of becoming net zero by 2045.
As of the end of 2023, PKB has helped avoid the need to physically send over 2.5 million letters, preventing 342 tonnes of CO₂e from entering the atmosphere.
What To Do
Increase patient registrations for PKB, targeting substantial monthly growth. This is an achievable goal, ensuring that more patients are actively engaged with their health records, unlocking the benefits of digital correspondence and streamlining hospital communications.
Focus on patients with upcoming appointments or data in their records, prioritising engaging with patients coming into the hospital for appointments, treatment, and surgery.
Reduces costs, improves operational efficiency, and strengthens patient and hospital communication.
How to Increase Registrations
Identify unregistered patients with email addresses, upcoming appointments, or relevant data in their PKB. Ask PKB FreshDesk to generate pre-formatted CSV files containing NHS numbers and email addresses regularly, ensuring flagged patients are removed when necessary.
Upload the CSV to PKB to streamline the process with automation. PKB will send email invitations and reminders.
To measure success, review the current registration rates and analyse trends. Your Success PM can assist you with this process. Establish a target percentage increase within a specific timeframe, and your Success PM will track and provide the organisation with a report on registration statistics.
Proven Methods
Below is a list of practical strategies proven to boost registration rates. As many PKB customers know, trying a combination of methods ensures sustained growth; don’t limit yourself to just one approach at a time.
Setting goals and planning
Establish a hospital-wide registration target and review progress upon reaching it.
Define a time frame.
Decide how many methods to try and when to implement each one.
Determine the number of active patients using the hospital to guide your approach.
Staff engagement and integration
Train staff to explain PKB and its benefits during patient interactions.
Encourage healthcare teams (doctors, nurses, care coordinators) to recommend PKB during conversations.
Incorporate PKB into processes:
Add PKB registration as a step in discharge checklists.
Include it as part of the admission procedures.
Patient-focused events and champions
Workshops and webinars: Host events where patients learn how PKB benefits their care and what data they’ll access.
PKB champions: Identify patient ambassadors who can share their positive experiences and encourage others to register.
Direct patient invitations
Email invitations: Send clear, easy-to-follow registration instructions via email.
SMS notifications: Send SMS messages with registration links, repeating for patients with upcoming appointments or data in the system.
Register links are added to every correspondence/letter, a full list is here.
Referral, appointment, discharge, clinical.
In-clinic registration:
Encourage registration during visits with staff or volunteers.
Use QR codes, videos in waiting rooms, and printed materials.
Set up kiosks or tables in waiting areas.
Hospital website:
PKB registration links prominently on home pages.
Communications and marketing
Correspondence: Registration links in all hospital correspondence, such as referrals and appointment letters.
Social media: Promote PKB registration on the hospital’s social media channels and website.
Provide brochures, posters, and flyers in waiting and discharge areas.
Include QR codes to simplify the process.
Social media campaigns
Local radio stations
Features, functionalities and data updates
Use cases and case studies
Pre-communication campaigns:
Local radio stations to raise awareness.
Highlight features, functionalities, and use cases.
Patient education materials:
Brochures, posters, and flyers.
Use cases
Barts Health NHS Trust
200,000 patients registered within the first year and the trust has worked on an automated SMS registration workflow.
The Trust is currently live with a range of functionality including appointments, digital letters, consent care plans and test results - all conveniently accessible to patients through the NHS App. To read more, click here.
How did they achieve 200,000 registrations in one year
Great comms locally
PKB QR codes on posters and digital screens across the trust.
Asked PKB for all the email addresses attached to records that were not registered. They emailed them a registration link and explained the benefits of registering with PKB.
Imperial College Health NHS Trust
In 2024, Imperial celebrated registering 500,000 patients on PKB and released over 270 million test results. To read more about the achievements, click here.
How to replicate
Imperial used an efficient ADT SMS registration workflow.
Used PKB’s APIs to streamline patient registrations by checking the registration status
Over 18 receive an SMS to register if they activity in the trust.
Under-18s receive an SMS every 6 months, typically sent to the carer/parent who receives the SMS invite.
Implements patient engagement comms
Developed posters and videos displayed in the clinic waiting area.
Leaflets with QR codes for easy access to registration and further information on what data they will receive.
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